copywriting & creative writing
your brand? a special article or product launch. a unique service? website copy?
whatever you want to promote, we'll get it out in the world, in front of your audience, together.
copywriting is the art of arranging words to persuade people and generate new behaviors. i create custom content tailored to your end goal.
copyediting & content editing
does your writing
have the swag it needs?
copyediting: i make stylistic edits to improve how a piece sounds, plus proofing for errors.
content editing: basically a rewrite. i make substantial changes to structure and content, including copyediting and proofing of the original piece.
"design is feeling made visible."
social media templates, a letterhead, linkedin banners, brochures - whatever the creative content, i can whip you up something engaging, professional & brand-aligned!
at the intersection of storytelling & design, your business will stand apart & shine.
compel. convince. convert.
i create elegant, quirky, and engaging websites to grab your reader's attention and boost business.
this service includes: seo optimized content, high-level proofreading & editing, personal design recommendations, and market-specific/researched content.
linkedin awareness campaigns
enthrall your linkedin audience
relocating your head office? a new website? a new app?
penhaus-style awareness campaigns:
highlight your latest, hottest news
deepen connection with your audience
"iwan got to the root of our message and delivered a product that was informative and also spoke to the heart to capture the message we needed to get out. our article is being publish by 2 reporters and has hit google's front page. thank you iwan!"
ashely eaton. director & app creator
delivernow, cape town
copywriter. creator. connector.